All Our Relations Retreat Centre and Hospice - Making it Happen

All Our Relations Retreat Centre and Hospice, as visualized by artist Nan Hogg

Goals

•	To create a model of service and compassion for our community in living and dying through building a seven bed Hospice and Retreat Centre.
•	To create a model for other communities, while helping our own
•	To raise the profile of the hospice concept.
•	To educate the community about death; taking a taboo subject out of the closet thus freeing up our energy for living well.
•	To demonstrate the ways in which communities can support their members.
•	To disseminate information and highlight resources available to the community regarding hospice and palliative care.

While fundraising, the life-blood of all charities, will be our primary goal, marketing activities will also focus on educating the public about All Our Relations’ concept and activities, as well as building AOR’s "recognition factor" with the general public.

Fundraising will make use of Internet technologies, including our own web-site, e-mail and online access for services and donations. Newsletters, direct mail and special events, including concerts and conferences, all build and develop our base of support. Major donors and bequests will be individually and personally sought after, cultivated and developed.

Partnerships in the community will be sought among businesses and corporations, medical and social work schools, service clubs and other non-profit organizations. As well, partnerships with government agencies such as CCAC, Public Health Nurses, VON and volunteer home-based hospice organizations will continue to create public awareness.

Programming will include classes, on-going groups, workshops, guest speakers, volunteer programs, and special events.

Advertising will include paid advertisements in local newspapers, hospital and related medical venues, phone book and professional association newsletters.

Publicity will include feature articles in print media, as well as interviews on TV and radio. Our unique concept, as well as our own contacts will attract publicity.


	Benefits of Hospice
	•	Provides peace-of-mind through emotional, physical and spiritual support
	•	Offers death with dignity and compassion.
	•	Helps ease the financial and on-going physical burdens to the family
	•	Provides a venue of service to others, thereby giving our own lives more meaning.
	Benefits of the Retreat Centre
	•	Provides a peaceful and bucolic setting for personal retreats, rest and relaxation.
	•	Creates a centre for physical, mental, emotional and spiritual exploration and learning.
	•	Creates community with all the benefits that "belonging" implies.
	•	Provides meeting space in the larger community, which in turn creates revenue in the hospitality sector.